A distinctive social strategy for Waldhotel — positioning wellbeing not as a service, but as a whole world to enter.
Services
Social Media Strategy
Paid Media
Content Production
Hotel Collaterals
Location
Lucerne, Switzerland
Social media
Healthy By Nature is the concept that captures the Waldhotel world and inspires our social strategies. Through a visual journey of original illustrations, photography and video, we invite users into an atmosphere of natural wellbeing, guiding them step by step through an environment of authentic regeneration.
The result is an integrated digital presence that builds Waldhotel's authority in European wellbeing and medical excellence, while giving the brand a stronger visual language and international voice.
One concept, online and off
Online, our focus was primarily on social storytelling through Instagram. Offline, we highlighted the beauty of the Alpine landscape and the sense of peace in this wellbeing retreat designed by Matteo Thun, using original illustrations, brochures and leaflets aligned with the “Healthy by Nature” concept.
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