A private garden on the Janiculum. A view over Rome that needs little introduction. Villa Agrippina Gran Meliá called for storytelling with restraint — leaving enough space for wonder.
Services
Social Media
Paid Campaigns
Content Production
Influencer Marketing
Location
Roma, Italia
Content creation
Telling the story of Villa Agrippina means choosing what to reveal and what to leave to the imagination. Our photo and video shoots followed this approach: images that capture the light, silence and details of a historic villa surrounded by greenery, moments from central Rome. A lasting visual archive, aligned with the hotel's international positioning and Gran Meliá brand standards.
Social media
Social channel management starts with an editorial plan balancing the guest experience and the destination, always with a measured tone. Content brings forward Villa Agrippina's distinctive assets: its privileged location, pool, spa and dining outlets.
Every hotel asset becomes an opportunity for storytelling through a coherent visual and narrative language, designed for an international audience and supported by targeted advertising campaigns in the hotel's key markets.
Editorial management is integrated with the advertising strategy, creating synergy between organic content and paid campaigns to extend reach, connect with new audiences and grow brand engagement continuously and measurably.
Digital Storytelling and Collaborations
Alongside in-house production, we developed a collaboration strategy with selected influencers and content creators — international profiles whose audiences align with the hotel's positioning — amplifying the story through authentic voices and different points of view.
An approach that extends brand visibility beyond owned channels while preserving consistency of tone and visual quality.
Follie Restaurant
The strategy naturally extended to Follie Restaurant, applying the same visual and narrative approach to the gastronomic experience. Content presents the cuisine as an integral part of Villa Agrippina, speaking to both a Roman audience and an international community of fine-dining and lifestyle enthusiasts.
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