A comprehensive digital strategy bringing awareness and leads from international buyers and sellers.
For the Italian branch, Relactions devised a new digital presence, encompassing a new website and all digital media, in order to increase brand-awareness and commercial leads.


Our web-design team translated the core Sotheby’s brand language across all devices, combining design, user-friendliness and performance, to create a seamless online experience. Sleek, robust and user-friendly, the new website is easy to navigate on all devices and makes the most of great photography, a key element for buyers.
Our method: we plan longterm online marketing strategies to build the brand and reach the right people, with worldwide targets.
Cross-channel advertising campaigns, encompassing Google advertising, Seo and social media are used to generate awareness and commercial leads on the international markets.
