Three boutique hotels in Sicily, two distinct souls: the refined Taormina of Villa Ducale and Villa Carlotta, and the Baroque Noto of Q92. For QRA Collection, we created a digital presence that brings strong individual identities together within one coherent collection vision.
Services
Webdesign
Digital Strategy
Digital Branding
Paid Advertising
Seo/Geo
Location
Hotel Villa Ducale — Taormina, Sicily
Hotel Villa Carlotta — Taormina, Sicily
Q92 Noto Hotel — Noto, Sicily
Website design
The project works on two levels: a distinctive website for each hotel, and a shared visual and narrative grammar that makes the three properties feel part of one collection without flattening their individuality.
The design favours image-led storytelling, with an essential structure guiding users through the spaces, atmosphere and experiences of each hotel. Colour palettes, typography and visual rhythm are tailored to every property, drawing on the colours of Sicily — pale stone, sea, earth and Mediterranean light — to create a direct connection with the island's identity.
Landscape colours, Mediterranean atmosphere and a refined sense of family hospitality come together in a visual language that feels both authentic and distinctly Sicilian.
Mobile-first design
As in all our projects, the design was developed with a mobile-first approach, ensuring a fluid and consistent experience throughout the customer journey, from first visual impact through to booking.
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Photo shoots, social media and digital marketing for one of Rome's most exclusive historic residences, a member of The Leading Hotels of the World.
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