A new identity and digital direction for an icon of contemporary Italian luxury.
Services
Creative Direction
Brand identity
Hotel Collateral
Website concept, design and development
Photo and video production
Social Media
Location
Forte dei Marmi, Tuscany, Italy
Visual identity
A clean, contemporary design captures the hotel's understated elegance while preserving its timeless character. A new pictogram adds flexibility and gives the identity a sharper presence across digital touchpoints.
Luxury today is less about display and more about experience. The rebrand gives Principe Forte dei Marmi a fresher, more distinctive visual language — relevant to a new generation of discerning travellers without losing its heritage.
Website design
To improve online visibility, the quality of the brand experience and digital interactions, we designed a new website built around engaging imagery, combining essential design, intuitive navigation and carefully optimised conversion paths.
State-of-the-art development and hosting give that experience the performance it needs — supporting faster journeys, stronger conversion rates and more direct bookings.
Social Media Strategy
New lifestyle photography and film bring the brand to life on social, while targeted media extends that world to high-value audiences across international markets.
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In a world that keeps accelerating, we choose to slow down: quiet as authentic luxury, in the gestures, silences and sounds of Il San Pietro di Positano.
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