We created a group brand and individual identities for Planetaria’s ‘constellation’ of 10 hotels. The colourful, fun attitude and distinctive quirky edge were brought to life in every dimension, from advertising, to lobby installations.
Services
Art Direction
Brand identity
Logos design
Concept, design and Websites Development
Photo shooting and copywriting
Google Advertising Campaigns
Social Media Strategy
Location
Milan
Rome
Genoa
Florence
Trezzo sull'Adda
Brand Identity
A new incarnation for this innovative brand. Our intelligent team uncovered the essence of the Planetaria brand to create a new logo design and one unifying identity. This was brought to life consistently across all communications from advertising to in-room collaterals and digital media.
Brand Personality
We developed the “Be as you are” concept as a rallying call for the constellation of Planetaria hotels. Not only was it a campaign idea welcoming guests into the relaxed spirit of hospitality, but inspired new guest experiences, art installations even interior design.
Content Production
We provide guidelines and original creative content, including photography for a consistent brand voice and values across all media. We curated User Generated Content (UGC) and company assets used, with excellent results, in social media.
Social media
While planning social media we make it clear and concise, ‘doing tech, not talking tech’. We understand how to maximise every digital opportunity and help our clients to manage content in the most cost effective way.
Next case
Pellicano Hotel Group
Brand websites. Created group and individual hotel websites, unified yet individual, and results driven digital marketing.
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