An ancient palace is reborn in rome. A place where the past meets the present, creating a harmony of beauty and poetry. It's a project we've been involved in from the start, creating the name, the communication concept and the overall online and offline identity.
Services
Naming
Brand Identity
Hotel Collaterals
Website
Photo e Video Shooting
Digital Marketing
Social Media
SEO - SEA
Location
Rome, Italy
The concept
Inspired by the palace's splendour and fascinating history, we came up with a name - Talìa, the muse of comedy - that evokes the theme of the hotel as a stage, a place to experience joy and explore the city. We extended this concept to the entire visual identity and communications - a common leitmotif linking the hotel, website and social media.
The muse Talìa, the spirit that guides guests as they explore the city, serves as a recurring, distinctive element throughout the communication, with original illustrations that humorously highlight the meticulously researched colours, fonts and materials.
Talìa is the muse of comedy, theater and mise en scène. Like a grand theatre, the hotel becomes a magnificent stage for guests to explore Rome.
Collaterals
All hotel collateral was designed in line with the communication concept and the colours and materials chosen for the interiors. The tone is fun and contemporary, the style sophisticated and timeless. Each element takes guests on an unforgettable journey.
Social Media Strategy
We extended the brand concept to all digital communications to create a distinctive social media identity, raising the hotel's profile and reinforcing its unique positioning.
Website
The website reflects the hotel's distinctive blend of baroque sumptuousness and contemporary elegance - a custom design combining carefully researched graphics and performance.
Mobile-first Design
As with all our websites, the mobile design follows best design and usability practices to ensure a quality user experience throughout the customer journey.
Next case
Il San Pietro di Positano
Our video team took on the challenge of capturing the genuine warmth and heartfelt dedication of the wonderful team at Il San Pietro Positano.
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