A Belle Époque beauty gets a digital makeover: a new website and a new online strategy to renew the communication of a ‘Grand Dame’ of Italian hospitality.
Services
Webdesign
Web development
Copywriting
Digital Marketing
SEA
Location
Viareggio, Italy
Webdesign and digital experience
In line with the hotel's major refurbishment project, the new website fully embraces its important historical and architectural heritage with a new, fresh and contemporary user experience.
A light and airy graphic layout, combined with original illustrations and meticulous copywriting, reinforces the storytelling of this Leading Hotels of The World, focusing on history, art, design and fine dining.
All the hotel's unique selling points find their own specific narrative: from the Piccolo Principe Restaurant - two Michelin stars - to the incredible collection of contemporary art that enriches all areas of the hotel, to the rooftop pool and the wellness experience: each element is elegantly told and easily accessible thanks to the site's completely customised design.
We drive hotel visibility and sales through the strategic execution of omnichannel digital advertising campaigns designed to generate new demand in target markets and maximise conversions.
We monitor all KPIs in an analytical and transparent manner to ensure continuous improvement in performance indicators and ROI.
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