Relactions - Marketing that sells
Casa di Langa

WE SUPPORTED THE CREATION AND SUCCESS OF THIS UNIQUE ECO-RESORT BY DESIGNING ITS BRAND IDENTITY AND CROSS-CHANNEL COMMUNICATION.

WE ALSO DEVELOPED THE NAMING OF THE HOTEL AND INDIVIDUAL OUTLETS, EVOCATIVE OF THE LANGHE REGION, ITS VISUAL IDENTITY, ALL IN-HOTEL PROMOTIONAL MATERIAL AND THE LAUNCH OF SOCIAL MEDIA CHANNELS.

Concept - Naming - Identity

Quiet, bucolic, rugged, mysterious, slow-paced - the Langhe region is a place floating in time, a land of myth and legend.

We have explored its landscape, architecture, history and culture to find its true soul.

The result is a logo that encapsulates its unique character, heritage and beauty.

Brand architecture and visual identity

We examined the entire brand system to identify simple, clear names inspired from the local dialect as well as the land's centuries-old heritage and traditions for the hotel as well as the Bar, Restaurant and Spa. 

The Fàula restaurant, for example, draws inspiration from long-ago moments of sharing, quiet and magic in the evening, when people used to gather and spend time together. Moments people devoted to taking care of themselves, others and their animals. This time of the day was called "vijia" (literally “wake”) – a time for telling fairy tales, "Fàule" in the local dialect, while enjoying some peace and quiet after the day's hard work in the fields. 

"The vibe is haute contemporary farmhouse, with 39 rooms dressed modestly but fairly faultlessly in neutral shades, organic cottons and linens and waxed wood floors and furniture."

How to Spend it, Financial Times
In-hotel signage and collaterals

We carefully designed all in-hotel communication elements and material to accurately reflect the philosophy of Casa di Langa – sustainability embracing elegance.

In-hotel signage and collaterals
Amplifying storytelling.

To launch Casa di Langa on global markets we harnessed a variety of digital channels and combined social media and Google campaigns to ensure brand awareness and attract reservations.

Amplifying storytelling.
what we did

Branding
Art Direction
Social Media Strategy
Social Media Advertising
Photo and video production
Illustrations