Brand architecture and visual identity
We examined the entire brand system to identify simple, clear names inspired from the local dialect as well as the land's centuries-old heritage and traditions for the hotel as well as the Bar, Restaurant and Spa.
The Fàula restaurant, for example, draws inspiration from long-ago moments of sharing, quiet and magic in the evening, when people used to gather and spend time together. Moments people devoted to taking care of themselves, others and their animals. This time of the day was called "vijia" (literally “wake”) – a time for telling fairy tales, "Fàule" in the local dialect, while enjoying some peace and quiet after the day's hard work in the fields.