We supported the launch and success of this exceptional eco-resort, defining its identity and omnichannel communication.
From the hotel and outlet names to visual identity, in-property touchpoints and social launch, every expression was designed to feel born from the Langhe.
Branding
Creative Direction
Social Media Strategy
Social Media Advertising
Photo and video production
Illustrations
Cerretto Langhe, Piedmont, Italy
Quiet, bucolic, rugged, mysterious, slow: the land of Langa is a place suspended in time, becoming almost mythical.
We studied its true soul through its landscape, architecture, history and culture.
The result is a logo that distils architecture, territory and beauty.
The research extended to every part of the experience. Bar, restaurant and spa names were drawn from local dialect — simple, precise and deeply connected to centuries of local culture.
Fàula restaurant, for example, is inspired by a moment of sharing, quiet and magic: the evenings when people once gathered to spend time together, caring for themselves, one another and their animals. This ritual was called “vijia” — the vigil — when stories, the so-called “Fàule”, were told in search of calm after a day working in the fields.
"The vibe is haute contemporary farmhouse, with 39 rooms dressed modestly but fairly faultlessly in neutral shades, organic cottons and linens and waxed wood floors and furniture."
Signage and collateral were treated as part of the brand, not an afterthought — with materials and design expressing Casa di Langa's defining idea: sustainability with elegance.
For the international launch, social and Google campaigns amplified the brand world, building awareness and converting curiosity into bookings.
We shaped the project from the ground up, from the claim to the editorial concept, to strengthen Ischia's international positioning.
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