WE SUPPORTED THE CREATION AND SUCCESS OF THIS UNIQUE ECO-RESORT BY DESIGNING ITS BRAND IDENTITY AND CROSS-CHANNEL COMMUNICATION.
THE NAMES WE CREATED FOR THE HOTEL AND INDIVIDUAL OUTLETS WERE EVOCATIVE OF THE LANGHE REGION. THE VISUAL IDENTITY REFLECTED THE HOTEL’S DESIGN SIMPLICITY AND CARRIED THROUGH ALL PROMOTIONAL MATERIAL.
Quiet, bucolic, rugged, mysterious and slow-paced. We explored the landscape, architecture, history and culture of the Langhe Region to find its true soul.
We captured all its unique character and beauty in the Casa di Langa logo.
We created simple, clear names for the Hotel, Bar, Restaurant and Spa, each inspired by the local dialect and the land's heritage.
Our name for the restaurant Fàula drew inspiration from the traditions of sharing tales, "Fàule" in the local dialect. It reflects moments when people took pleasure in gathering after the day's hard work in the fields.
"The vibe is haute contemporary farmhouse, with 39 rooms dressed modestly but fairly faultlessly in neutral shades, organic cottons and linens and waxed wood floors and furniture."
We carefully designed all in-hotel communication elements and material to accurately reflect the philosophy of Casa di Langa – sustainability embracing elegance.
To launch Casa di Langa onto the global market we harnessed the power of digital, combining social media and Google campaigns for brand awareness and reservations.
