Who we are
Relactions offers Travel & Hospitality operators expert consulting in the field of web marketing and online distribution for planning and implementing successful direct sales strategies on the Internet.
To find out news about our latest projects, please visit Corporate News www.relactions.com/en/news/
We know our job. And yours too.
Relactions offers a complete range of highly-specialised consulting services for defining successful online distribution strategies and for effective planning, implementation and monitoring of all operations and activities necessary for increasing visibility and sales through the Website. From purely strategic consulting right up to implementing all the promotion activities required to reach the shared objectives, Relactions puts together the team of professionals that best responds to the client’s needs for each individual project.
Relactions combines expertise in the two areas that are most important for the online success of client’s business: we know online marketing inside-out and we know the realities of Travel & Hospitality distribution. As such, we are uniquely able to understand the specific dynamics of the sector and as a result provide targeted services.
Every project starts and evolves through competitive benchmarking, market analyses and an on-going acquisition of online best practises.
Technology behind the scenes
We talk with you about your objectives: visibility, sales, measurable results, number of visitors and clients and so forth. Technological issues remain behind the scenes so as to avoid unnecessarily complicating your decision.
The difference between cost and investment
What is the real return on your investment? Which web marketing operations provide the best ratio of cost to number of bookings? Where in the market do you want to aim and what kind of results can you expect from a well-executed web operation? Relactions works with you to define clear visibility and sales goals.
Relactions and Annalisa Ballaira
Annalisa Ballaira is the founder and CEO of Relactions.
Previously, Annalisa worked as a web project manager in Rome and London, taking care of multimedia and online projects for clients such as RAI, ENI, Abbot and Procter & Gamble.
As the Italian Marketing Manager for Travelprice.com, one of the first European online travel agencies, she specialized in web marketing for the travel sector. Annalisa then worked as a web marketing manager for lastminute.com and the Boscolo Group.
Before founding Relactions, she provided strategic consultancy to several travel operators.
More info on Linkedin.