Russian Market
The Russian market is becoming highly strategic for the segment of luxury hospitality. Relactions avails of expert professionals who specialise in planning, managing and optimising targeted campaigns on Yandex.ru aim at securing site visibility, traffic and conversions.
Some interesting data on Internet penetration in Russia:
According to eMarketer, Russia will have 40 million Internet users per month by the end of 2008 and become the second largest online pupulation in Europe after Germany. The Russian Internet penetration will grow from 24.8 percent in 2007 to 42.7 percent in 2012. The Russian Internet advertising market is expected to grow from $ 369 million in 2007 to $ 685 million in 2008online advertising spending forecasted to double in 2008. Source: eMarketer, January 2008.
In April 2008, ComScore Inc. released a study of Russian Internet usage from the comScore World Metrix audience measurement service. The study revealed that “the Russian Internet market has been experiencing rapid development, with its audience growing 25 percent during the past year,” said Linda Boland Abraham, comScore Executive Vice President. “Several Russian Internet brands are leading the way, so it’s clear that there are strong opportunities for Internet-based businesses as this market continues to expand.”
In February 2008, Yandex led all search properties with 47.4 percent of all searches conducted in Russia, followed by Google Sites (31.2 percent), Rambler Media (9.7 percent), Mail.Ru Sites (7 percent), and Yahoo! Sites (1.3 percent). Source: ComScore, February 2008.