Web analytics
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Web analytics is the basis for every effective company decision regarding online business or marketing. Today, web analytics provides for the implementation of tracking systems that provide vital information to support your online business. Web analytics measure the behaviour of users when they interact with your site.
By analysing statistical data regarding site access, web analytics allows you to:
- analyse online sales (where and why users abandon the purchasing process) and improve the conversion process
- measure the performance of marketing campaigns by analysing which campaigns achieved the best return on investment
- constantly improve search engine marketing actions, for example by establishing which key words generated more sales
- identify and optimise value-added content on the site
- understand the behaviour of the customer base in order to provide the right (targeted) content and adopt more evolved, precise profiling criteria
The capacity to analyse user behaviour on a company’s website is an extremely powerful tool for product planning and for understanding the company’s own customer base.
Relactions offers specific consulting services for the selection and implementation of web analytics software, based on the specific needs of each operator.
Starting by analysing the historical data of the client and sharing traffic, sales and profitability targets, for each project the most appropriate KPIs and analysis tools are identified for specifying the company’s objectives and for the continuous monitoring of actions.
Web-analytics tools and reports are provided to all Relactions’ web-marketing clients, to allow a easy and transparent evaluation of the achieved results.