Online PR
Our services
How can I empower my brand awareness and visibility in the Web 2.0 arena? How do I build and online reputation? Whilst the motivation and timing behind using a search engine for planning a travel are very transactional, online PR allows to move the conversation to a different level.
Online PR means moving the traditional PR efforts to the online arena and turning social networking from a threat to a opportunity by:
- syndicating articles and contents to specialized websites, communities, blogs, forums
- submitting articles to targeted news site
- submitting compelling, newsworthy press releases to specialist directories
- executing tactical guerrilla marketing actions to address specific communities
Goals:
- to create attention and positive, relevant “buzz” around the brand
- to create and sustain word-of-mounth about the hotels
- to direct qualified traffic on the website and enlarge the customer base
- to lower the strategic risk of founding 80% of your online revenue on SEM activities
- to multiply points of contact with users
Each innovative/interesting/unique element of your brand and product can become a opportunity for communication.