Training and seminars
Our services
Relactions professional development services provide travel and hospitality operators the knowledge base and expertise for efficiently planning and managing an integrated webmarketing strategy.
Which web marketing operations provide the best results?
What is the return on your investment?
What kind of results can you expect from an efficient web operation?
Beyond the courses indicated as follows, Relactions can provide on-site and off-site tailor-made training services, theoretical lessons and exercises.
Web marketing strategy development for travel professionals
This course offers the opportunity to acquire an overall understanding of key developments and major trends of travel online. The course examines principal scenarios and case studies, provides operational tools for developing an online direct distribution strategy and allows participants to gain competency in the operations, use and evaluation of webmarketing for the travel and hospitality industry.
In details:
- webmarketing KPIs and Key actions
- online direct distribution
- scenarios of travel 2.0
Suitable for: marketing and webmarketing directors, e-commerce manager, general managers
Search engine marketing
This course offers the knowledge base to understand and implement a visibility strategy in relation to search engines.
The course is divided into two modules:
1. search engines copywriting
Key topics:
- the importance of search engine copywriting for achieving best positioning on search engines
- proven and successful methods for choosing keywords
- methods for insertion and distribution of keywords to secure keywords density
- how to write meta-tags: title, description and keywords
- methods for verifying the results of a well-executed search engines copywriting
2. link popularity
Key topics:
- definition of link popularity and its importance
- best practices on link building
- ways of supporting the measurement and evaluation of strategies to improve Link popularity efficiency