Buzz and viral marketing
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Viral marketing is based on the idea that an interesting message will be quickly passed on within a user target. This message can take on various forms: it can be a mini-site, a contest, an e-mail message, a video, even an application tool… with content that stands out because it is useful, entertaining, innovative, unusual. Using viral marketing means creating specific or captivating content which leverages the characteristics and interests of a certain type of user in order to set off word-of-mouth on the Internet, and create product or brand awareness.
The strength of a viral marketing campaign does not lie only in the creativity of its message, but in its capacity to increase visibility in the targeted areas. The viral aspect of the campaign resides in the originality and validity of the creative, and especially in the ability to leverage visibility tools to transmit the message at the lowest cost. In this view, viral marketing is most effective when combined with specific search engine marketing actions: to get people talking about your company through search engines, communities, blogs and all other online discussion areas.
A viral marketing campaign can be used to increase brand awareness, enlarge your customer base, carry out user profiling for subsequent, complementary actions of direct mailing and e-mail marketing, and open another online communication channel.
Relactions takes care of all aspects of graphic design and technological development, such as planning, implementation and monitoring of visibility initiatives.
A viral marketing campaign can be effectively supported by an ongoing Online PR activity.