Reputation and online pr
What it is
Reputation management covers a vast range of actions aimed at providing a company with a strong, positive reputation online.
Value for the client
Word of mouth has always played a part in travel searches.
By 2009 80% of potential clients will be influenced in their buying decisions by information over which they have no control. Opinion sites, forums and blogs on the travel and hospitality sector are becoming more common and are used by internet surfers to collect information on products and services and they enjoy good positioning on search engines.
More and more frequently, therefore, when a user searches for known brands, the first results returned by the search will not include official sites but instead opinion sites, forums, blogs etc. Uncontrolled information on the web can damage a company’s reputation, sometimes without the company’s even being aware of it.
How we work
Relactions carefully monitors the online reputation of the company, its brands and products, in results from search engines and in blogs, forums etc., based on the keywords defined together with the client and identifies content that is critical of the company’s image and reputation.
In addition to defensive actions and brand reputation monitoring, a company’s reputation online can include pro-active strategies that ethically and transparently advocate a positive brand image on specialist websites.
Simply put, this is online public relations and, in the same way as in printed media, it can achieve a positive image of a company’s brand and products among the user community.