Pay-per-click advertising
Our services
Pay-per-click, ppc or keywords advertising is a tactical activity. Activities like these can be enabled or disabled at any time and for any budget, and they are 100% measurable in terms of cost-conversion. Pay per click campaigns on search engines allow operators in the travel and hospitality sector (Hotel tour operator, travel agency) to flexibly manage:
- campaigns to support traditional positioning activities
- campaigns to support new products and services, special offers, promotional packages, and events
- targeted campaigns based on seasons or times of the year that are of particular interest
The combination of pay-per-click with organic positioning represents the best way of managing web visibility for a travel and hospitality operator.
Relactions avails of expert professionals who specialise in planning, managing and optimising targeted campaigns aim at securing site visibility and brand awareness, testing new markets and leveraging.
Relactions works together with the client to define all the activities involved in a pay-per-click campaign to bring traffic and high-quality, highly-convertible clicks to the client’s website:
- market analysis
- research, analysis and selection of relevant keywords
- creation of ad copies
- planning the pay-per-click campaign on all the main circuits identified
- controlling, monitoring and analysis of results
- implementation of procedures to optimise campaign planning
- continual budget control and optimisation