SEO
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The 80% of website visits and 73% of all travel online sales originate from search engines. Search engines are the main source of traffic for all travel and hospitality operators and they are by far the main source of information for users. Promoting a website through a search engine visibility campaign aimed at encouraging direct online bookings – bypassing indirect bookings with their brokerage fees – is vitally important not only to the development of a travel and hospitality operator’s business, but to its very survival.
Qualified traffic from organic positioning has better potential for conversion and return on investment than any other marketing activity because it wins over the customer at the very moment when they articulate a specific need. For example, capturing a user via the keyword “luxury hotel Venice” means responding to the client’s specific need with your product at the precise moment in time that the client is looking for a solution to meet that need.
Relactions avails of a strong team of highly qualified professionals operating in the search engine marketing sector and who, through constant indexing and positioning on search engines, work to increase qualified traffic and website visibility, reinforce brand awareness, and progressively reduce the costs of customer acquisition.
Relactions works together with the client to define all the activities necessary for successful organic positioning via a process of:
- market and competitive analysis
- research, analysis and selection of relevant keywords
- web site and content analysis (technical requirements)
- metatag development
- web content optimization
- promotion
- performance monitoring and analysis
- monthly reporting and continuos re-optimisation
As part of a global strategy for online promotion, Relactions also works at improving the visibility and traffic of your website through a link popularity strategy.
Link popularity is a ranking that expresses the number of external links (that is, from other websites) pointing to a website. This value is one of the key factors in assigning the website a specific page rank, an evaluation of the website’s value and credibility which is extremely important for achieving a high rank. Search engines interpret the number of links as an indication of the quality and reliability of the content of the site and thus reward the website with a higher ranking compared to websites which are not linked externally.
Out multingual teams is currently managing a range of search engine optimisation projects on all main European and emerging markets.