Webmarketing and distribution for upscale hotels: join our workshop in Berlin
As recognised experts in the fields of revenue management, distribution and online brand marketing, Yeeld Solutions & Relactions have joined together to host a series of complimentary workshops, arriving in Berlin on May 22nd and in Milan on May 28th 2008.
Seminar highlights will include:
- KEY DEVELOPMENT AND MAJOR TRENDS IN ONLINE DISTRIBUTION
- BRAND PROTECTION AND BRAND DEVELOPMENT ON THE WEB
- HOW TO BUILD A DIRECT DISTRIBUTION STRATEGY
- ROUND THE TABLE DISCUSSION
The aim is to bring together Owners, Managing Directors, General & Marketing Managers of leading hotels & hotel groups, into a an interactive seminar to present the latest trends and to learn from the industry what are the main challenges currently facing the German Hotel Sector. Yeeld Solutions & Relactions, through a series of presentations, case studies and discussions, aim to highlight and assess the following industry challenges:
Online Marketing
- Webmarketing latest trends and scenarios: what you should be aware of to stay competitive
- Brand 2.0: how to protect and promote your brand in the Internet arena
- Webmarketing key actions to drive traffic and sales: how to use SEO, Usability and Online PR to create an effective strategy
Distribution
- Opportunities to imitate the success of international chains through booking engine/process customisation
- Channel management tactics to reduce distribution costs whilst increasing conversion rates
- Tactics to increase conversion rates per market segment through direct to consumer channels
Thursday 22nd May 2008
3pm – 530 pm
@ Mandala Hotel
Potsdamer Str. 3, Berlin
Wednesday 28th May 2008
3pm – 530 pm
@ Hotel Berna
Via Napo Torriani, 18, Milan
To register for this complimentary event, please contact francesca.tiribocchi@relactions.com.
To download the detailed program, please click here: ENGLISH | ITALIANO