The new THI site has gone live, redesigned by Relactions
Developed from a user-friendly point of view and using an intuitive navigation interface, the site, in Italian and English, is the fruit of Relactions’ continuing research into the sphere of usability and the indexing of search engines.
“Taking care of individuals is an essential part of our company philosophy. The attention that we pay to our guests begins even before their reservation: quality service, sober and elegant presentation and a total transparency of content and information, which is also available on the Internet, act as our best calling card.” says Paola Piacenza – Media Relations & Corporate Image Director di THI Collection
Thanks to an individually-managed CMS every establishment in the chain can independently manage news, promotions and special offers. In the same way, the Marketing Department and the THI press officers can update company content, text and photographs with a few clicks of the mouse.
In both front-end and back-office terms, a restyling of graphics and appearance has taken place. This will reinforce brand identity and make it immediately recognisable to its target market through its placement, favouring a navigation system that is organised hierarchically and guarantees a rapid, clear and logical journey through the site.
Every hotel in the Group is described in detail, as is its surrounding area: from the most exclusive boutiques to cultural activities (exhibitions, museums, monuments, etc.), the weather service that is updated in real time and addresses for shopping.
The site’s internal search engine allows press releases, company information and news about the Group and the individual resorts to be quickly found. Journalists and press officers will also be able to request high-resolution images and press dossiers using a specific form.
All of this has been developed from an SEO-oriented point of view, which aims to facilitate as much as possible the indexing of the site and to make its contents attractive and reachable through the search engines. Added to this is the business of promotion and visibility through integrated communication campaigns coordinated directly in conjunction with the client.