New opportunities to combine social advertising and viral marketing for the travel industry
Relactions is glad to present a new service that combines the online social advertising platform Zooppa.com with an integrated viral marketing campaign for the European travel operators.
Zooppa.com’s purpose is to create a powerful community that compete in creating the best and most viral commercials ever. The consumer is at the very center of the creative effort and has the chance to get paid to create online commercials.
For each travel operator Relactions partners with, a new contest will be launched.
Based on the brief provided by them, users can upload their own videos and concepts on the site. These will be available on-line for voting. The community itself will choose the best ones which will be rewarded with real money.
Relactions will promote the contest through a viral campaign based on a seeding activity to ensure continuos submission to relevant (travel-related) blogs, directories, communities, websites.
Zooppa.com was officially launched on March 2007. Here are some successful campaign: Havaianas, Global Warming No profit contest (Greenpeace), MurphyNye, TOMTOM, Alice.
Want to know more? For further information, please contact us at info@relactions.com.