A successfull online campaign for BoscoloGift
The leading Italian Tour Operator Boscolo Tours closed the 2007 with the ambitious objective of launching an innovative product on the Italian market: BoscoloGift, five different gift boxes with a set of thematic vauchers inside, (e.g. cultural itineraries, gourmet experiences, romantic escapes, wellness breaks) that can be purchased or given as present.
Two main objectives for Boscolo: to increase the brand awareness of BoscoloGift and boost sales for Christmas Holidays, which Relactions achieved through a combination of direct mailing, Keywords Advertising and banner advertising on selected networks.
Relactions will continue to support the brand visibility through a ongoing online PR and marketing strategy throughout 2008.